Services

Service 03

E-commerce (Shopify) Builds

Custom Shopify themes built from the ground up in Liquid, not a modified template. The store looks and behaves like your brand, and you can still edit it yourself in the theme editor.

What’s included

Everything it takes.

Online Store 2.0, done properly

JSON templates and sections, so you can rearrange pages in the theme editor without touching code.

Brand-specific pages

Beyond product and collection pages: new arrivals, curated outfits, collaborations and archives, each with its own template.

Everything shoppers expect

Faceted filtering, unit pricing, discounts in the cart, accelerated checkout, Shop Pay Installments and gift card products.

Search and recommendations

A search overlay with suggested products, plus related and complementary product recommendations.

Merchant-friendly settings

Colours, fonts and the suggested-products collection are theme settings, not hard-coded.

No build step

Plain CSS and JavaScript in the theme, so anyone can maintain it later.

Project references

See it in real projects.

Work I have built and shipped that shows this service in practice.

Examples

What that looks like.

Example 1

A fashion label’s storefront

Blanc: black-on-white type, edge-to-edge product grids and blue hyperlink-style product titles, with brand pages for New, Combos, Collabs and Archive.

Blanc

Example 2

A header and footer the owner controls

Blanc’s header and footer are configured in the editor, so the store owner can reorder and add sections without a developer.

Blanc

Example 3

Gift cards with scheduled sending

A gift card recipient form on the product page, with a personal message and a scheduled send date.

Blanc

More services

Explore the rest.

All services

Let’s talk about your project.

Brand partnerships, freelance projects, or just to talk shop.