Online Store 2.0, done properly
JSON templates and sections, so you can rearrange pages in the theme editor without touching code.
Service 03
Custom Shopify themes built from the ground up in Liquid, not a modified template. The store looks and behaves like your brand, and you can still edit it yourself in the theme editor.
What’s included
JSON templates and sections, so you can rearrange pages in the theme editor without touching code.
Beyond product and collection pages: new arrivals, curated outfits, collaborations and archives, each with its own template.
Faceted filtering, unit pricing, discounts in the cart, accelerated checkout, Shop Pay Installments and gift card products.
A search overlay with suggested products, plus related and complementary product recommendations.
Colours, fonts and the suggested-products collection are theme settings, not hard-coded.
Plain CSS and JavaScript in the theme, so anyone can maintain it later.
Project references
Work I have built and shipped that shows this service in practice.
Examples
Example 1
Blanc: black-on-white type, edge-to-edge product grids and blue hyperlink-style product titles, with brand pages for New, Combos, Collabs and Archive.
BlancExample 2
Blanc’s header and footer are configured in the editor, so the store owner can reorder and add sections without a developer.
BlancExample 3
A gift card recipient form on the product page, with a personal message and a scheduled send date.
BlancMore services
Custom Shopify apps built to extend a store beyond what off-the-shelf apps can do, tailored to the exact workflow a brand needs.
Learn moreLaunch-ready sites for a new brand or product. Positioning, structure, and design worked out together, not bolted on after.
Learn moreBug fixes, updates, new features: a developer who already knows the codebase, not a new hire every time something breaks.
Learn moreBrand partnerships, freelance projects, or just to talk shop.